Can't content marketing also be visceral, rather than merely informative?

Look, a book on fashion. How quaint!

Can't content marketing can't be useful for brands that, by convention, rely heavily on photos and video? Say, for luxury cars? Is content marketing, with a toolbox full of white papers, podcasts, and professional reviews, etc, too dependent on rational decision-making? Can content marketing be adapted to make baser, more emotive appeals to buyers' desires?