13 February 2013

That population white paper, and 6 common content marketing mistakes


I don't usually write about politics because it distracts from the purpose of this blog. This blog is about content, not so much about public affairs. But the ongoing contention over the Singapore Government’s latest White Paper has important lessons about the place of content and publishing in public relations.

I want to take this opportunity to explain the concept of content marketing to the public relations people that make up the majority of my meatspace professional network. It may not be the biggest example of content-strategy-gone-south from Singapore, but it is the most mainstream in recent memory.