23 October 2012

Going viral still isn't a strategy


What does the Singapore telco SingTel, UK sanitation pad brand Bodyform, and the US presidential race meme #bindersfullofwomen have in common? Other than that all three were news items that streamed across my Facebook page last week?

Yes, there's a good reason why I'm leading a blog post with the "What do X have in common with Y" cliché. Honest!