They can be summarised as follows:
- the Question Opener ("What's a good way to start articles?")
- the Anecdote Opener ("'I'm really tired of this,' said Robert Scoble as this interview started.")
- the "Picture this" Opener ("Imagine: Wouldn't it be grand if all your readers paid you a dollar?")
- the Shocking Statistic Opener ("Study: 95% of your readers are bored")
- the Analogy Opener: ("What does your dog and my fruit basket have in common? Answer: Nothing.")